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Advertising Opportunities
- Sponsorships – Beer.com’s award winning editorial team can incorporate your brand into potentially award winning viral campaigns.
- Site Take over – An ad will be overlayed on the entire site and all site viewers will be required to watch x seconds of the ad prior to getting to the site
- Home Page – banners on the home page, position can be negotiated and confirmed
- Category Pages – banners on the “category/pillar” pages, position can be negotiated and confirmed
- Article Pages – banners on the article pages, position can be negotiated and confirmed
- Geo-detection – Advertisers in key verticals can buy ad space based on traffic emanating from a selected geographic area. Such ad space can be across a specific pillar or all aspects of the web site.
- Email offers to database – Beer.com also has an opt in email database exceeding 30,000 records. Advertisers may include offers to the opt in members on a CPM basis for all or segmented portions of the database.
- Wiki Page – Page for advertiser (bars, restaurants, beer brands and other establishments) to create and update their page on beer.com with events, commercials, special offers and other relevant information
Benefits
- Beer.com attracts and retains a large concentration of young adults 18 to 34.
- Reaches an engaged, influential, and loyal audience of diverse Beer enthusiasts who spend more time with us than with our competitors.
- We create innovative, relevant marketing programs integrated with highly sought-after content.
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| MarketingSherpa's Viral Marketing Hall of Fame 2006 Virtual Bartender was selected as the #2 program in the "Top 12 Campaigns You Should Swipe Ideas From" |
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Strategy Magazine’s “Deconstructed” Beer.com's Virtual Bartender is given rave reviews by Tony Chapman (Capital C) and Tom short (Rare Method). |
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| Silver – New Media: Interactive Canadian Marketing Association Virtual Bartender, Beer.com August 2005 |
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Best Interactive Viral The Viral Awards, London | New York Virtual Bartender, Beer.com February 2005 |
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| Gender: |
73% Male |
| Average age: |
28 |
| Ages 18-34: |
56% |
| Average income: |
$62,600 |
| Broadband users: |
79% |
| Beer drinkers: |
86% |
| Gaming system owners: |
73% |
| Digital music owners: |
47% |
| Home theater owners: |
35% |
| DVR owners: |
17% |
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- Unmatched content including live-event coverage, exclusive interviews, original shows, online contests, cinema-quality videos, girls, beer reviews, bar reviews, game premieres, nightlife events and more.
- An active, engaged community where like-minded beer drinkers interact via user reviews, ratings, interactive games and user-generated articles.
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